London Dental Arts Privacy Policy

Effective Date: 24/02/2023
Last Update: 28/03/2025

At London Dental Arts, we are committed to protecting and respecting your privacy. This Privacy Policy outlines how we collect, use, store, and safeguard your personal information in compliance with the Care Quality Commission (CQC), General Dental Council (GDC), British Dental Association (BDA), the General Data Protection Regulation (GDPR), and the Caldicott Principles.

1. Information We Collect

We collect personal data necessary to provide dental care and related services, including:

Personal Identification: Name, date of birth, contact details
Health Information: Medical history, dental records, treatment plans
Financial Information: Payment details for services rendered

2. Legal Basis for Processing

We process your personal data based on the following legal grounds:

Consent: Obtained explicitly for specific purposes
Contractual Necessity: To fulfil our obligations under our agreement with you
Legal Obligation: Compliance with legal requirements
Legitimate Interests: For administrative purposes, ensuring quality of care, and improving services

3. Use of Your Information

Your personal data is used for:

Providing dental care and treatment
Managing appointments and billing
Communicating with you regarding your care
Complying with legal and regulatory obligations

4. Data Sharing and Disclosure

We do not share your personal data with third parties, except:

With your consent
To comply with legal obligations
For legitimate business purposes, such as with our IT service providers who assist in maintaining our systems

Contact:
London Dental Arts, 1–3 London Road, Forest Hill, London, SE23 3TW
Tel: 0203 143 0080 | Email: [email protected]

5. Data Security

We implement appropriate technical and organisational measures to protect your personal data from unauthorised access, loss, or misuse. This includes:

Encrypted digital systems for storing electronic records
Restricted access to authorised personnel only
Regularly updated software and security protocols

6. Data Retention

We retain your personal data for no longer than necessary to fulfil the purposes for which it was collected, including legal and regulatory requirements. Specific retention periods are determined based on the nature of the data and applicable laws.

7. Your Rights

Under GDPR, you have the right to:

Access: Request copies of your personal data
Rectification: Correct any inaccuracies in your data
Erasure: Request the deletion of your data, subject to certain conditions
Restriction: Limit the processing of your data
Portability: Receive your data in a structured, commonly used format
Objection: Object to the processing of your data based on legitimate interests

To exercise these rights, please contact us at:
Email: [email protected]
Phone: 0203 143 0080

8. Consent for Marketing

We will only send marketing communications with your explicit consent. You can withdraw your consent at any time by contacting us or using the unsubscribe option in our communications.

9. Children’s Privacy

We do not knowingly collect personal data from children under the age of 16. If we become aware that we have collected such data, we will take steps to delete it promptly.

10. Caldicott Principles

We adhere to the Caldicott Principles to ensure patient information is handled appropriately and ethically:

Justify the purpose for using patient-identifiable information
Use the minimum necessary information
Access only on a need-to-know basis
Ensure everyone is aware of their responsibilities
Understand and comply with the law
Duty to share information can be as important as the duty to protect confidentiality
The patient must be the focus of all data decisions
Keep up to date with best practices and legal standards

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be communicated to you through appropriate channels.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

London Dental Arts
1–3 London Road, Forest Hill, London, SE23 3TW
Tel: 0203 143 0080
Email: [email protected]